It's a problem common to most companies these days - money spent on marketing and advertising doesn't go as far as it used to. The days of using mass marketing to construct an ironclad brand are over. There's too much clutter. Consumers are savvy enough to see right through it.
This isn't to say that marketing doesn't work at all. It does - but with far less effectiveness than in the past. In fact, the AMA recently discovered that most campaigns don't even pay for themselves.
Obviously, something is broken. Obviously, the rules have changed. We need to try something new.
Imagine a hotel that had a glass of your favorite Scotch on your end table when you went into your room for the evening, and that woke you up in the morning not with a phone call, but with your favorite newspaper and a cup of your favorite Starbucks drink.
Imagine a grocery store that had more checkout stands than it needed just so you wouldn't have to wait in line, and that helped you with your shopping by printing your list by aisle, with suggestions for similar items on sale or healthy alternatives.
Imagine a award-winning web design company that promised to redesign your site in a week, with a final product that knocked your socks off - or else you didn't pay.
Imagine a company that took the time to learn what you loved or hated about shopping at a place like theirs. A company that bent over backwards to give you a product or service you'd appreciate, all with service full of surprises that made you feel…special.
All over the country there are companies just like this. They are in different industries, are different sizes, and have different ways of making their customers happy. But what they each have in common is a dedication to business as unusual. And their commitment makes them worth talking about.
This is the essence of premarketing. It's not about coming up with a clever way to convince people that your company is remarkable, but rather the systematic process of making your company remarkable in the first place. premarketing makes your company unique, exciting and (most importantly) very profitable.
premarketing is a powerful tool to transform any business into one worth talking about. It's also relatively easy to do, once you know how.
That's what we help you do. premarketing, inc. doesn't create advertising. We help you find ways to become remarkable. We work with you to think of product improvements, creative ways to deliver your services, and devise refreshing and unique systems for making your customers extremely happy.
What makes us so confident we can show you what will make your customers happy? We don't think we can. That's part of the reason why so few companies can premarket effectively - it's not something you can devise in a boardroom. premarketing is an iterative process; you're simply not going to discover what delights your customers until you try it out.
What sets us apart is our understanding of how to implement, measure and eventually systemetize the premarketing process in your firm. We get our hands dirty - working with you as we test, measure, and refine the ideas we arrive at together. The end result is not just a group of ideas, but a system for delivering them to consumers in a predictable fashion.
To learn more about premarketing and how it can help you become worth talking about, we encourage to check out our blog full of examples of companies that are already doing it successfully. When you're ready to implement premarketing in your own organization, contact us. We'll buy you a cup of coffee and talk more about how your organization can begin making your customers extremely happy.
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