Research firm Grunwald Associates came out with a study that found 12 percent of girls and 9 percent of boys ages 6-12 with Internet access at home now have their own websites.
That's ridiculous. What on earth do these kids talk about? What happened to playing G.I. Joe's on the playground? And how much would they pay for a professional, standards-based website?
All important questions.
One of my favorite sites A List Apart. Brilliant writers doing cutting-edge things.
See if you can figure out how this guy in Amsterdam has aped ALA's site. It's subtle, so you'll need to look carefully.
I'll be the first to admit that I employ other people's tricks and ideas when working on projects. But this is a little ridiculous...
There's a new service in New York City that caters to the bar-hopping crowd. Called 'Dodgeball,' it allows you to broadcast your location to friends who have also signed up to use the service. As long as you're within a 10 block radius, your buddies can receive your headshot and your exact location.
Not that worthwhile for a relatively podunk town like the Springs, but intriguing nonetheless. The quest for the viral marketing holy grail continues.
From HBS's list of breakthrough ideas. Very interesting:
"Businesses have come to realize that the only way to differentiate their offerings is to make them beautiful and emotionally compelling - which explains why an arts degree is now such a hot credential in management. Meanwhile, MBA graduates are becoming this century's blue-collar workers: they entered a workforce that was full of promise only to see their jobs move overseas."
Harvard Business School's Breakthrough Ideas for 2004
premarketing is a strategy for transforming companies into remarkable firms worth talking about. It's also the name of a company that helps firms do exactly that.
These companies know how to premarket. Learn from them, be inspired by them, and when you're ready to try premarketing yourself, give us a call.