One more reason to love BMW

As a tribute to a decade of democracy in South Africa, BMW has produced 10 special edition cars to be auctioned off, the proceeds of which are going to Nelson Mandela's Childrens Fund.

A fantastic example of a company leveraging its brand to support a cause. BMW didn't have to do this - their position as one of the premier car companies in the world is firmly cemented. They appear to have done this simply because they wanted to celebrate a historic moment in the history of democracy. Even cooler, their employees loved the idea as well, donating over 1500 hours of their time to manufacture the 10 vehicles.

How can you not love this company?