Instant merchandising for everyone

Anyone who has a baseball-loving bone in their body had to appreciate what happened last night. As the Red Sox completed their trouncing of the Yankees, it was easy to get swept up in the euphoria.

And now it's easier than ever before to capitalize on that euphoria.

The talented Greg Storey at Airbag Industries put together his cool image and, using the power of CafePress, put together a variety or screen-printed shirts celebrating the improbable come-from-behind victory for the Sox.

What a cool world we live in - these are the kinds of products that are going to become increasingly popular in the post-mass-media world.