Why think of a witty pick-up line when your beer does it for you?

The folks at Molson may have hit a home run with this one.

Called "twin label technology," bottles of Molson now feature what amount to pick-up lines on the back label. For folks frequenting the bar scene, or any frat guy who doesn't have enough "game" on his own to strike up a conversation with a woman, Molson has become their savior.

This is premarketing at its best. I'm not a beer drinker, but as someone who likes to make a fool of himself in as many settings as possible I'm all for this. For many, the labels will become just as much a reason to buy the beer as the beer itself. I wouldn't be surprised if Molson's brand loyalty skyrockets among the social drinking scene.

It also passes my ultimate test - it's one of those things you wish you thought of yourself.