Tom Peter's New Favorite Company

Tom put together a PowerPoint today about three of his favorite new companies. Number one on that list was Cirque du Soleil.

It's hard to disagree with him. Apparently they spend 40% of their profits on R&D to ensure they remain the best in the business. They willingly give up the revenue that would surely come by doing dozens of shows, choosing instead to focus obsessively on one a year.

The result? According to Business 2.0, the company has never had a show flop in their 20-plus years in business.

Pretty remarkable stuff.