Sometimes, you can be worth talking about for the wrong reasons....

The Internet gives consumers more power than ever before - making the task of quality control even more important.

Consider this snippet - a hotel guest at the Howard Johnson in Bremerton, Washington was appalled by the state of disrepair at the establishment. So much so, he decided to take action.

What's even crazier is that the company has made absolutely no effort to respond to this man's complaints, even after repeated calls and a visit to the customer feedback section of the corporate website.

What must happen at a company in order for neglect like this to take place? How infected must the corporate culture become? How invaluable must the employees feel?

If you embrace a philosophy that the complete antithesis of premarketing, you'll likely still be talked about. But it won't be something to brag about.