Making Rapid Prototyping a reality

Tom Peters has talked at length about the concept of rapid prototyping - that by compressing the iterative cycle for your project from weeks or months to days or even hours, you can vastly improve the quality of your deliverables.

For things like websites, graphic design or other "soft" projects, this is a fairly simple process. But when creating a new product the process becomes a little more difficult.

A company called Stratasys is trying to change that. The latest Cool News showcased the company and it's rapid prototyping system - one that's affordable enough for small companies to afford. The company only generates $50 million in revenue, but it's market position in what appears to be a category of one means that life is good for the Minnesota firm.