Location, location, location....still a good maxim
IHOP opened a new store in Harlem, and within the location was ranked 14th out of over 1000 stores in terms of revenue.
The secret? Nothing earth-shattering - just a fantastic location. The restaurant is within walking distance of 100 churches in Harlem, a hospital, a YMCA, a police station and a high school.
Just proof that location can still represent a trump card in the world of business.
Comments:
Post a Comment