Location, location, location....still a good maxim

IHOP opened a new store in Harlem, and within the location was ranked 14th out of over 1000 stores in terms of revenue.

The secret? Nothing earth-shattering - just a fantastic location. The restaurant is within walking distance of 100 churches in Harlem, a hospital, a YMCA, a police station and a high school.

Just proof that location can still represent a trump card in the world of business.

Sean Johnson, Wednesday, September 22, 2004 at 6:22 PM
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