A clean car....and a show

"It's not enough to offer good value at a fair price. You have to offer an experience."

This comment isn't from Seth Godin or Jay Levinson. It's from Mark Thorsby - of the International Carwash Association. He's talking about the Rainforest Carwash in Lafayette, Indiana. According to the New York Times, the owner spent over $1.5 million to create a rainforest environment for his carwash. Fake monkeys, elephants, and replica Mayan ruins are all part of the experience.

Proof that even the most mundane of industries can be reinvigorated with the right mindset and a willingness to try something new.