A Big Company Thinks Small...and Pink

Victoria Secret is going after college students at university campuses. While there are certainly ethical and moral questions about such a campaign, I have to say I love the tactics - taking a page from Guerilla marketers and putting promotional dogs all over campus.

The dogs are coupons, able to be redeemed at local stores. It's a clever way to break into a market that is largely skeptical of traditional advertising tactics.