A Cafe for Cats...pet ridiculousness continues

Fast Company reports that the folks at Meow Mix are throwing their ring into the trend of catering to over-the-top pet lovers.

The test concept will be launched in (surprise) New York, and represents the company's first attempts at getting into the "wet-food" segment of the cat food industry. And what a way to launch.

Meow Mix has a history of taking risks - in the past, they've gone so far as creating television programming for cats. Some people would chalk it up as a ridiculous attempt to make headlines, but the folks at Meow Mix might know their consumers better than most - I personally know of a small handful of people who'd take their kittens to a place like this.

Does this represent an industry-changing innovation? Doubtful. But it's certainly clever.