Moral Capitalism
In college, I wrote a paper called "Moral Capitalism." The basic premise was that the world didn't need another company manufacturing junk food or selling addictive stimulants. The decision to go into business should be about whether the company and its services would actually benefit the lives of its customers in a real way.
David Weinberger echoes similar sentiments, and in a more elegant fashion than I possibly could. Check out 'Beyond shareholder value.'
I'm quickly falling in love with this site.