Content is king once again

This RSS thing is going to be big. I don't think it's too bold to suggest that it represents the dawn of a new kind of Internet. The ability to subscribe to a website means a lot.

Just when we thought permission marketing was dead, here comes another opportunity to capitalize. By offering compelling content that makes someone want to subscribe, you enter into their "circle of trust," if you will. They've signed up to hear what you have to say, and the selling process theoretically becomes much easier.

Too bad most companies are too busy selling themselves to offer their customers something truly valuable.