Would your clients say this about you?

"Their style is incredibly loose...It's an extremely informal company...I just call them up, place an order and then go pick it up. There's no paperwork. But they'll bend over backwards to please me."

Quite a quote. It comes from the agency for Chik-Fil-A, about a company called Associated Fiberglass Engineers. This is the company that made the 3-D chickens for billboards all over the country. The company had never done anything like it before, but it had a reputation for doing spectacular work.

The company now designs similar works of art for other food chains, and could do a lot more. But the company is choosing to stay small so it can continue providing its clients with the kind of quality they first became known for.

Who says that capitalism and greed must go together?

Sean Johnson, Thursday, June 26, 2003 at 11:18 AM
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