Who do you know?

Creating demand for products before they come out is a difficult task to pull off. Unless you have a few dozen celebrities at your disposal to do the job for you.

The Wall Street Journal wrote about Harry's Shoes, which plans to release it's first line of shoes later this year. The shoes, which range from $300-500 per pair, are going to be sold at some of the most exclusive retailers in the world, in very limited supply.

But while scarcity itself can help increase demand for a product, Harry's has another quiver in its arrow. The owner, 39-year-old Matthew Mellon (the same family whose moniker graces Carnegie-Mellon University) has friendships with some of the most famous men in Hollywood. Over the past couple of years, starts like Denzel Washington and Elton John have been seen with his wears at various award shows. In total, the WSJ reports over 66 celebrities have been seen wearing Harry's Shoes.

If you're going to go for the elitist marketing angle, you might as well do it right.