Reinventing the Wheel....er, Cog

It looks like the Cog started a revolution in marketing - and the revolution won't necessarily be televised.

"The Cog" is an advertisement created for the release of the new Honda Accord that featured some 60 plus parts of the vehicle working together to create a chain reaction that is nothing short of breathtaking. It was a runner up for the grand prix at Cannes, and by all accounts was a remarkable step forward in the realm of creative advertising.

But what's more remarkable is that the advertisement was available only on the Internet. It has been downloaded millions of times in a very short period of time, and according to Business 2.0, has led to 10,000 requests for more information in England alone.

A brilliant, award-winning advertisement that can demonstrate real, measurable results? Perhaps the Internet is not the bane of the marketing world after all.