Profiting from bizarre behavior

I grew up with a mother that treated her dogs very much like people.

It appears as though she wasn't alone. In fact, pet-lovers have become a large enough market to warrant the attention of big business. Virgin Atlantic now apparently offers frequent flier miles to pets traveling on the airline.

Richard Branson may be a bit crazy, but his company is very much tapped into the minds of its customers (apparently including poodles.)