Breaking old paradigms....REALLY old paradigms

Ashley Huntington is taking the wine-making business in France and turning it on its head.

The Australian owns the Domaine de la Baume vineyard, and has been doing things many of his peers consider blasphemous. He's packaging wine with metal screw caps. He's disrupting the supply chain by offering growers more money to grow better grapes. And he's selling single=grape varietals that appeal to the mass market (they're easier to remember.)

And how is he doing? He sold $7.1 million last year.

It might upset your competition to do something different. But the opinion of the customer is more important.