What happens when your customers really love you?

In South Bend, Indiana, Hummer enthusiasts get together for three days to drive these road monsters around an old hunting ground. And they pay roughly $3500 for the privledge.

I wouldn't want to hang out with these folks, but I admire the Hummer's ability to develop such loyal followers. Of course, the Hummer has lots of people who hate them as well (i personally think their absurd.) But most companies worth talking about don't get there by playing it safe.