Prefabricated architecture?
Apparently architects have toyed with the idea for decades. The idea brings many ideas to mind, quality not being one of them. But now a firm called Resolution for Architecture plans to change that.
They've designed a series of modules that can be combined in dozens of ways to create custom houses. The difference? They actually look good. Good enough, in fact, to win a competition sponsored by Dwell magazine.
There's something to be said for taking ideas from other industries (IKEA?) and applying them to your own. It certainly beats copying your industry leader.